Matchasome Organic Hojicha Powder

Since a tea merchant in Kyoto experimented with roasting leftover green tea leaves over charcoal in 1920, hojicha (houjicha) has been appreciated in all regions of Japan and by all generations for its soothing, nutty aroma and warm, mild flavor. For some time now, hojicha has become an absolute trend drink alongside matcha. Of course, we can't keep this from you.

This organic hojicha is imported directly from Kagoshima in powder form. It is perfect for making a delicious cup of hojicha latte or pure hojicha. Hojicha is prepared in the same way as matcha: with your favorite milk or just water, whichever you prefer.  We also like to add a little maple syrup to our Hojicha Latte – for the perfect feel-good drink.

Thanks to its high L-theanine content combined with low caffeine content, Hoijcha has a relaxing and calming effect. The roasting process reduces the acidity and caffeine content, so you can drink Hojicha at any time of day.

Traditionally, many Japanese people drink Hojicha in the evening and also after meals, as it is so easy to digest.

Flavor profile – Nutty, roasted, and mild with a hint of caramel.

Region – Kagoshima, Japan.

Size – 30 g is enough for 15 servings.